In 1987, we registered the trademark Utah’s Number One Homebuilder as a challenge to everyone in our company to be the very best.
At first, we focused on improving our designs and adding quality locations. We then moved to improving customer service. We weren’t happy with what we found so we changed many of our personnel and made huge improvements to be more accountable to our customers. Within only four years, we went from 74% customer satisfaction to 91%. We have now gone more than a decade averaging over 92% in customer approval.




